Three decades of health food more frustrated intact (I)

 World Health Organization (WHO) proposed: the first needs of human health is also an important symbol of social progress and potential power. Our health-care industry as the market demand after the Third Plenum of the emergence of natural birth, we will be in the past through the course of three decades, according to a sign of a major event is divided into: beginning, development, forming and adjusting the four stages, the current development is about to enter a new turning point of the party's congress mm
clear and raising the people health strategic plan, President Hu Jintao put forward at the congress report: health is the basis for comprehensive development of man, bearing on the happiness! congress, the state proposed health focus from should be the theoretical source of health care industry. We think: After the congress launched a stage. In the dawn of this development opportunity, let us first look at the birth of our health-care industry, the development of ups and downs mm
I. Historical Review (1978 before and after): Health care is the eternal pursuit of the people of China have
5,000 years of civilization, starting from the Shen Nong tasted a hundred herbs, there is fundamental to preventive health care for the health care culture of Medicinal and Edible through transmission from generation to generation to become national treasures. not only the current health care into wealthy people's lifestyle, even if the shortage of material, thought highly detention mm
1, chicken blood therapy
chicken blood therapy, also known as . lasted about 10 months. is out of fresh chicken (preferably a small cock, but also said more than 4 kg heavy pure white person's vein (the one that intramuscular injection) once a week. According to legend, the secret effectiveness of magic, it is found that people's consumption during the whole concept of poverty. Kombucha originated in China's Bohai Sea area, was later brought into the Soviet Union, and training in the Soviet Union in the Caucasus area of application of .1971, a Russian in Japan from the Caucasus, with female teachers return to Japan for training, and then spread around the world from Japan. In recent years, the rise of Kombucha in Japan and Europe and study the application of a new upsurge.
3, smoothing therapy became popular in the mid
1970 A private fitness method. method is: the body stand up straight, toes forced to seize the ground, feet shoulder width distance, his arms shaking with the move after the rejection. walk away and no definite rules about the number of times, depending on each situation. Cultural Revolution period, it was not determine its own political destiny, they evoke the love of life on the fragile body. In particular, people can not resist the face of the fear of sickness and death, the natural desire for supernatural force trained to overcome adversity, when the front row of the crowd is doing morning exercises such as forest, arms swinging, it is truly neat, spectacular.
4, qigong set off tidal
1979 �� material is based on gas a large number of people blind in .1990 in August in Beijing, China Association for Science Hall, the and Wei Qigong have a new understanding.
5, drinking water treatment
1970 after the Japanese Prime Minister Tanaka's visit to China as a popular complementary therapy. folk tales passed from Japan this therapy is difficult to determine timing a coincidence or a fact. way to get up every morning, fasting drink three glasses of cold water. It is said that cleaning the stomach in the remaining waste, keep the human body needs water (water of the body weight ratio more than 70%) the normal supply of chronic hypertrophic gastritis, chronic enteritis, chronic digestive diseases have a certain effect. Because of this treatment is simple and feasible, without additional cost money to meet the situation at that time the relative ease of class struggle, people pay attention to the mental health requirements. Comparison of the grand occasion more than a few years ago the treatment of chicken blood.
addition, halogen base therapy, catgut burial method, so the turtle to climb in different areas at different times, the purpose of attracting the same pursuit of health wave after wave of mass participation, health and cultural traditions thousands of years people never give up our relentless pursuit of health, but poor knowledge, lack of purchasing power and the planned economy era, the existence of production lags behind other reasons, resulting in only a popular folk health without the formation of industry!
Second, the initial stage (1978 ~ 1986): Reform and opening up the market potential
milestone release: December 18, 1978 Third Plenary Session of the Eleventh, China began reform and opening up, the state entered a new stage of economic development, business and people began to change ideas and behavior.
after the Third Plenary Session, the state economic activity, people began to increase revenue, some people get rich, and people's health concepts are continuously enhanced. At the same time from the planned economy, private enterprises have, changes in the structure of commodity production, commodity form of health products emerged, including treatment, oral and health care, etc. Plaster, the output gradually increased; medicine supplements have bee fine , Guilingji cream, Ganoderma lucidum extract, pseudo-ginseng tablets, three whip wine, Gecko oral liquid, such as oral liquid Shengui velvet. with the concept of openness and increase in income, health care products market supply and demand dynamic shape appeared, the market increase in the variety Under the impetus to keep the acceleration of growth.
(a) 1978: the birth of film called Qingchunbao prototype anti-aging health products, when it was called Hangzhou the second manufacturer in the pharmaceutical, which is now CTQ Pharmaceutical Co., Ltd., the predecessor. Qingchunbao after the advent of anti-aging film has focused, expanded from a product beauty capsules, tablets and so never really a series of health products. Meanwhile, the expansion of companies in the pharmaceutical sector also achieved great success .2000, Well-known Trademark identity, but the main buyers are the child's parents, health care products can be considered the property; fruit sales VC has remained stable, so that market entry in recent years, rapid growth of vitamin, the Double-Crane VC hit back, of frostbite start, the Zhou Lin, the successful development of the spectrum analyzer before and after the 1982, 1984, mass marketing, in the army and the hospital started a Unit ; the multiple lawsuits, Mr. Zhou Lin to go abroad, is January 1985 Professor Yang Zhenhua of success, to mark the occasion, the patent is named China's health care provider market, leader, and they are within a few years dominating the land of China, Wu handle the new group was founded three and Wuliji, Xu Yanhua also become a party to the tyrant tycoon health care products. It is health care products on the market.
(V) 1986: Beijing queen
1966 fine domestic exports to the spring, the Beijing Fourth Pharmaceutical Factory suddenly get a state order requiring to be produced within six months ; liquid clarity, diminished efficacy, After China's first oral compound fine queen finally gave birth to Beijing to Beijing in the year the queen successfully developed fine to go abroad, first in the Hong Kong market was a great success, but also exported to Southeast Asia, Australia and other countries. By 1986, , to increase the domestic market scale in 1988, sales exceeded one hundred million more than twenty million expenditure. Now Beijing queen fine registered as a health food: br> Third, the development stage (1987 ~ 1995): policy encouraged the introduction of the investment enthusiasm of
milestone: 28 October 1987 the Ministry of Health promulgated the chaos.
regulations appear greatly encouraged by the enthusiasm for business investment, all regions have approved the sale of drugs and health products to market and famous, so in 1987 known as the Chinese healthcare industry, the Ministry of Health announced the first year of .2000 work , also queen fine foods, specialty foods, food and other resources, the procedures for the new listing, advertising and marketing models occupy the mainstream of the public, three models (DM) to the extreme, people buy gifts health products became a social fashion. due to lack of supervision, with the The fake came, the phenomenon of exaggerated publicity, large numbers of non-standard, market order and withstand the test of consumer confidence.
(a) 1987: Ministry of Health, promulgated in October, There names are not standardized, the problem of irrational prescriptions, and some for their own purposes, will be approved for the treatment of drug or food health drugs, and some obvious side effects health drugs, causing harm to consumers. Therefore, the Ministry of Health in 2000 issued a
1987 by the end of the Yangtze River Delta, Hangzhou City, one called the are quite common, so in 1988, more than 10 million, director Zong treat it all thrown into a public relations planning and advertising. just as health care products was accepted by the public, and soon started the small factory of health products from a number of enterprises emerge. In 1990, Wahaha's output exceeded the billion mark, the occurrence of the economic miracle in the elementary school garden has begun to attract wide attention from all sectors of society.
(c) 1987: Germany first introduced the Blue L. One
In 1987, Germany and the blue before the Master of Chemical Engineering, Shanghai Jiaotong University, transferred to the Department of Biology, he and his companions after repeated experiments, from lactic acid bacteria, bifidobacteria and other beneficial strains of dozens of elected world wonder was enough to make strains, and was named establishment of L. One product immediately launched .2001, followed by Mrs. L. Chiao Tung University in Shanghai Stock Exchange listed .2007 Pharmaceutical Blue, founder of the first German financial problems fade L. suspicion company.
(d) 1988 In: Wiley Johansen everlasting love of God the sun
Fire sing the whole of China. That year, the sun god in Dongguan Huang Jiang started, creating a lending started by 5 million in just 5 years to 10 ml of oral myth popular in the country, as the first wholly domestic enterprises CI position into the enterprise, superior packaging and unique visibility, the sun god's turnover reached a record 1.3 billion, profits of up to 3 billion.
(V) 1989: Wu-hui with a birthday to the name ;
The name spread across China. breakthrough technology to the success of traditional Chinese medicine complex grafted onto the modern health care products, (May 5) called the bra, etc.), the product line has been extended to oral care, pharmaceuticals, beverages and feed. regret is as yet no national regulatory rules health products appear.
(f) 1991: Dragon Jiang Weixin, turned out to
Shenyang Feilong Jiang Wei, founder of the patented product . from the but blindly bombing as the only means of advertising, advertising techniques that put the bombing without actually very effective, since 1991, invested 120 million ad dragon, to achieve 4 million yuan profit in the second year, invested 10 million Yuan advertising, profits soaring to 6,000 million by 1994, advertising a billion and profit of over 2 billion, has become a national leader of health care products industry, the development rate of the pharmaceutical industry was the first in the nation.
(g) 1993: first female wife oral health professionals to
medicine and women doomed wife of the bond. new wife, one of the 98 launched the Two advantages of health products .. June 2001, his wife medicine in the Stock Exchange, becoming the first health care products in China listed companies, and now chairman of medicine founded his wife sitting on health yuan Zhu Baoguo, medicine and other Franc huge asset.
(VIII) 1994: the birth of three oral liquid, and create marketing miracle
1994, the father of three oral Wu Bingxin come in Jinan, when sales of billions of dollars, created the clustered 15 of the next three years million people, the myth of 8.0 billion annual sales. from 94 years of entrepreneurial sales of 125 million to 2.3 billion by 1995, a year, from 2300000000-1996 80 billion the same year only one year, thereby creating the modern marketing miracle. three successful first rally success, the network's success, the success of rural to defend the city. three short-lived miracle June .1996, Changde, Hunan Hanshou County senior citizens in the drinking three oral Chen Boshun fluid after the death, the family appealed to the Court of a lawsuit filed, in March 1998, the court verdicts against three after more than 20 media bombarded three, although three lawsuits eventually win, but has been unable to back days. from the three strains profoundly reveals the wonders of a shocking fact: China's urban and rural residents made a huge potential to be shown to purchase health care products and purchasing power.
(September) 1994: World War adverse impacts to fish, turtle fine
1994 �� Ma's Army as about ten thousand enterprises. But authorities found the production of fine turtle confusion, rectification, stop, seized a number of unscrupulous businesses, CCTV's continue to produce fine turtle, sparking discontent and anger consumers. turtle fine World War II, not only did the health care market the whole society on the whole health industry strong dissatisfaction and rejection of psychological credibility to the health care industry has brought almost devastating.
(x) 1995: Shi Yuzhu switch to launch Brain Gold
1995, the Shi Yuzhu Zhuhai in the Chinese card giant company after a successful launch of brain health products, emergency funds in the giant building, Shi Yuzhu get loans, decided to fund all aspects of health care products giant buildings transferred. At this point, the brain is a giant gold has been able to contribute every year more than 1 million profit. not wishing to, health care products business was funds can not fail to mention visualization of the comprehensive form of communication, the organization's marketing team to quickly advance the huge rural market, the price is right, almost no competitors in the case of sales made extraordinary.
(second) 1995: laid the legal status of health food �� 10 �� 30
1995 Revision implementation of the the legal status of health food, health food industry emerged as a legal foundation.
twenty-two that have specific health foods, its products and specifications must be reported to the health administration department for examination and approval, its health standards and production and management measures formulated by the State Council administrative department of health.
twenty-three that have specific health foods, may not be harmful to human health, the content of their product specification to be true, the product's features and components to be compared with the manual agreement shall not be false.
forty-fifth violation of this Law, without the approval of the State Council administrative department of health and production operations that have specific health foods, or the content of the food products that false statement, shall be ordered to stop production and operation, confiscate the illegal income and impose more than five times the illegal income shall be imposed; no illegal income, impose a thousand dollars fine of fifty thousand. if the circumstances are serious, their health permits.
1987 to 1995 this time is the fastest growing industry of health care products, most consumers a stage, representative of many enterprises and products, such as: the turtles of Hainan Yangshengtang pills, sea of clouds in the detoxification of Yunnan Beaulieu beauty capsule, black-bone chicken essence and other Shiquan in Beijing famous traditional Chinese medicine and health products, knowledge of universal health and prosperity of the market, but also the development of the health care industry were directed to a misunderstanding, that demands effective! consumers to buy health products Psychology are: treatment! this consumer awareness for the upcoming birth of the health food industry, consumer and advertising laid traps mm
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