As competition for 3G applications compete for the terminal screen

 3G applications: as competition for competing terminal screen
Dr. Cheng Dejie Sichuan Communication Design Institute
iPad's boom has not yet subsided, the release of Apple iPhone4 once again the focus of attention will be attracted to the terminal up. Apple with a leisurely landmark user terminal products, step by step to glory from the brink of bankruptcy, its market value was beyond Microsoft to become a worthy leader in IT, which had once been deported but made the return of Apple founder - Steve Jobs, a well-deserved IT sector legend.
Apple's success so that people will look back on the hardware up, and the iPhone a big seller in the world Gengrang operators to whom envious!
Thus, in China, has the world's largest mobile the user's mobile communications market communications, will extend control to the user terminal, filled with the user's palm, it will become rich and powerful, such as China Mobile telecom operators like the only option!
so unique to China's mobile phone operating system in the OMS , and only appeared in domestic sales OPhone; Chinese operators attempt to dominate the mobile operating system from all aspects of the user terminals, which together with Apple copied from the MM, trying to regain its past glory!
OMS and OPhone released more than a year, the market situation may be bleak word to describe! OMS applications meager, OPhone prices high, sales experience winter! operators had wishful thinking, the result is today struggling!
Chinese are good at learning and imitation of a nation, but the lack of innovative learning and imitation can not be a true success!
remember that the Temple's door had a couplet: can the hearts and minds the opposite side from the consumer, not the situation and the temper justice are wrong! the second half with a pair of couplets to illustrate Que OPhone OMS and the reasons for the current predicament is the more relevant the!
in the smart phone operating system is WM, Android , RIM, iPhone OS, Symbian fifth of the world today, chosen to come up with an Android-based Android can not be achieved yet, and code-compatible OMS, is a bit incredible!
may want to learn iPhone OS OMS is a closed out system, a good value-added applications to maximize the value capture, but it ignores the iPhone the most fundamental success factors: people are flocking to have a landmark iPhone hardware platform, and open and application-rich AppStore; and in hardware platforms and software applications on, OMS, like no other conditions for success with iPhone OS and Android might benefit from them the possibility of extensive application, but is artificially blocked. do not have the favorable factors, OMS reduced so it is not surprising; mean that speaking, OMS is to the iPhone OS, down quite a bit mere copycat taste!
that Chinese operators in addition to competing in the hands of end-user customization rights, is not nothing can be done to it? obviously not!
China's telecom operators should assess the situation and give up the unrealistic , will compete for the right to publish the content and pricing; and no matter what the content, must be through the mobile terminal screen or through the client software to render out.
customized mobile phones and even the customized mobile phone operating system, of course, once and for all The method can be really thankless way the current situation, but also to the operators to bring a heavy financial burden.
fact, with the mobile intelligent terminal is now rising market share, no matter what kind of intelligence operating system, will open middleware application development.
China's telecom operators are fully adequate financial and human resources, the development of OS-based smart phone operating existing business application software; The difference is, operators have to a little thought on the client software, content and form!
as operators, should be valued is the release of mobile applications and services to the right, rather than based on which hardware platform or software platform release. as long as the users like a mobile application service, though he is from the iPhone, is launched from the WM phone needs it?
means that operators spend huge amounts of manpower and resources to their customized mobile phone OS, customized mobile terminals, it is better to use the current intelligence open operating system developed compelling mobile applications, of course, is a multi-platform development at the expense of repeatability. But in any case, value is much less than the cost of application development to custom OS and proprietary handsets the!
another level, through a multi-platform client software, telecom operators can also be carriers of other users to become their own content users, other operators into its own service , why not?
In summary, in the present case, the telecom operators and their Si Shouzhe development, the real fight will create their own mobile content and applications service providers, handset manufacturers to change their service load side, and change other carriers for their flow channels, the occupation > Postscript:
long time did not update the blog, some friends the past two days been receiving greetings and asked him, quite upset, I feel, or the write something, so there is this small text! eventually becoming pen to paper, the text inevitably rough, for example, if inappropriate, please understand!
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